In ‘HOME’, BTS finds refuge from their hardships and loneliness where their fans are.
The album includes ‘Mikrokosmos’ which paints the world around oneself through human interest and the collaboration with world-famous singer-songwriter Ed Sheeran, ‘Make It Right’. Halsey)’ where BTS talks about how true strength and love come from finding joy in the little things in life and reaching out to the world. World-leading singer Halsey takes part as featured artist in the lead single ‘Boy With Luv (Feat. Through RM’s solo piece ‘Intro : Persona’, BTS asks the fundamental question: ‘Who am I?’. There are a total of seven tracks in this album, through which BTS weaves together what they genuinely felt both within themselves and the ever-widening world around them. The band is especially curious about the stories of each and everyone who have helped them become who they are today.
#BTS MAP OF THE SOUL PERSONA SERIES#
Opening the MAP OF THE SOUL series with PERSONA, BTS talks about the joy in finding love, and reaches out to the world with the messages they want to share with their fans. Halsey)’īTS signals the beginning of a brand new story with the release of their newest EP MAP OF THE SOUL : PERSONA on April 12.Īs global superstars who play stadiums and are loved by countless fans across the world, BTS now looks to shape the future reflecting on and using the power they have gained while embracing all its shadows. It was released on April 12, 2019, via Big Hit Entertainment with 'Boy with Luv' as its lead single. GLOBAL ICON BTS POURS OUT THEIR HEARTS TO FANSįINDING JOY IN LOVE AND REACHING OUT TO THE WORLD THROUGH THE LEAD SINGLE ‘Boy With Luv (Feat. Map of the Soul: Persona is the sixth extended play by South Korean boy band BTS. But once the album was out, she was glad the agency, as well as many fans, liked the simple and elegant design.THE 6TH MINI ALBUM MAP OF THE SOUL : PERSONA She admitted there had been pressure when she undertook this project because it was CFC’s first time designing an album cover, in addition to the pressure of having to meet such high expectations from a watchful public. “As a world-class, very popular band, they can come across as being untouchable, but they are always very friendly and relatable at the same time.” When asked how the designer perceived BTS’ identity, she said she thought it was the coexistence of cool and friendly. The new album has to harmonize with the previous ones as well.” “There is a certain tone and manner that Big Hit Entertainment and BTS have kept throughout their music career and discography.
“It was important to come up with design that was in accordance with BTS’ own identity,” she said. To do so, the designers at CFC listened to BTS music and watched music videos, visuals and clips to understand the band and its music style.
#BTS MAP OF THE SOUL PERSONA HOW TO#
“We contemplated long on how to put together these themes in a simple form, while expressing BTS’ identity through this album.” The wordmark “Persona,” located in the center of the album, uses wavy letters to portray emotions that are stirred by the mood of love. The fonts used on the album cover were all newly designed as well. “With the map and heart, I tried to depict the trajectory of love,” she explained.īTS’ “Map of the Soul: Persona” visual identity (CFC) This album was the best-selling album of 2019 in South Korean. The album debuted at 1 on Billboard 200, becoming BTS's third 1 on that chart. 'Dionysus' was used as a follow-up track during promotions. Halsey)' serving as the album's title track. It was released on Apwith ' (Boy With Luv) (feat. The transparent, variable grid that appears in the background illustrates the “map” concept - the central theme of the album - with markers identifying the version and the album title on the map. Map of the Soul: Persona is the sixth mini album by BTS. The central feature of the simple yet symbol-rich album cover is a heart, which captures the joy of love with graceful, flowing silver lines.
“Just like there are various textures of love, I thought the variations of pink could portray the album’s mood better,” she said. She used different shades of pink for four versions of the album cover. “Intuitively, the color pink came into my mind, which expresses a pit-a-patting heart and excitement.” “The ‘Persona’ album talks about love,” Jeon told The Korea Herald in a recent interview. When BTS’ new EP, “Map of the Soul: Persona,” was released in April, many were curious about the meaning behind the pink album cover.įor Charry Jeon, founder and creative director at CFC, the Seoul-based design studio that orchestrated the visuals for BTS’ latest chart-topping album, the project was all about love. CFC founder and creative director Charry Jeon
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